Company Overview

In this ever-changing economy, businesses are searching for innovative, cost effective, measurable ways to acquire and retain quality customers. But with today’s seemingly endless host of self-serve digital marketing options: email, social networks, and mobile communications, selecting and managing the most effective digital marketing solution can be expensive and confusing, if not overwhelming.

In response, eWORDofMOUTH launched a new platform that provides companies a managed suite of integrated technologies built on the insight that word of mouth marketing is the most effective and credible way to spread a brand’s message and achieve rapid, measurable, bottom line results.

Based in Southern California, we've amplified the most powerful form of advertising with innovative on demand social marketing technologies to grow customer databases, traffic, and sales exponentially for companies. By leveraging multiple communication channels such as Email, Mobile, and Social Media, our proprietary technology influences and rewards customers for continuously referring friends and family to your brand.

Whether a brand operates online or through bricks and mortar stores, our fully integrated system is ideally suited for consumer-facing enterprises seeking the technology, service, and real-time metrics needed to efficiently execute an online marketing strategy with exponentially positive results.

Leadership

Trevor Shanski, President

Trevor Shanski founded eWORDofMOUTH and serves as its President. Prior to founding the company, Trevor served as the Chief Operating Officer of a national retail apparel company, and led the company’s growth from 13 to 108 stores and revenue to nearly $100 million. To support this rapid growth, Trevor oversaw the implementation of a sophisticated technology infrastructure across the company, considered one of the most advanced in the retail industry. A Summa Cum Laude graduate of the Wharton Business School, Trevor understands the technology needs of growing a multi-location business, and building an industry-leading system to support it has enabled him to conceptualize our one-of-a-kind platform for our company’s clients.

Mark Oldham, VP Business Development

Mark brings a broad business background and relationship management experience to eWORDofMOUTH. He was part of the team that launched and helped build the Golf Channel brand and take it from 0 to over 80 million households and build total revenues to over $450 million annually. Mark’s strength throughout his career has been in developing and building impactful and meaningful business relationships with each relationship built to return tangible and measurable business benefits.

Trevor Cordes, VP Technology

Trevor is an expert in both hardware and software solutions. UNIX and Linux based solutions are his specialties. With over 22 years experience with computers and programming, 16 years experience with UNIX-based systems, 12 years experience building custom hardware, and 8 years developing e-commerce solutions, Trevor stands among the best in open source developers.

Shelley Shanski, VP Social Marketing

Shelley maintains the important position of developing eWORDofMOUTH's social marketing strategy. Shelley played a pivotal role in initially conceptualizing the eWORDofMOUTH service and is the company's senior strategist who oversees engagements with clients to develop their integrated social media programs. Shelley provides the company with 15 years of executive experience in the automotive industry. She possesses expertise in customer service, finance, and business management, as well as a deep understanding of the infrastructural needs of multi-location businesses.

Mike Brabo, VP Finance

Mike has worked in the areas of tax planning, valuations, strategy formulation, and business growth and development in a number of key industries. He has also been engaged in various litigation consulting services, including two appointments as a Special Master for the Superior Court of Riverside County. Mr. Brabo has obtained a Certificate of Achievement from the California Society of CPAs, Education Division in micro-computer consulting. He is also a State of California registered Trustee. Mr. Brabo is a graduate of Cal. Polytechnic University Pomona, California with a Bachelor of Science degree in Business Administration.

Partners

Michael Coyne, Business Development

A graduate of the Wharton School of Business, Michael has over 25 years business experience and an ownership interest in a successful multi-location lumber and building materials company. He helped to build and expand the business from the ground up. He has developed an extensive background in international trade through various business partnerships in the United States and abroad.

Evan Hackel, Business Development

Evan holds 25 years of experience leading, founding and righting cooperatives, franchises and companies, affording him outstanding knowledge of best practices, turnaround strategies and team dynamics, delivered in the context of his clients’ business model. Evan is proud to have developed cooperative groups and franchises, the largest of which had over 1000 global locations and $3 Billion in sales.

Denise Menefee, Business Development

A graduate of the Wharton School of Business, Denise is a seasoned professional having held leadership positions with beverage powerhouses PepsiCo and Diageo and casual dine restaurant leader Applebee's. In these capacities she has worked with such esteemed brands as Disney Regional Entertainment and Buena Vista Pictures, both divisions of the Walt Disney Company, Hard Rock Cafe, Cheesecake Factory, and Hilton and Marriot Hotels, She has a 20 year track record in brand building, consumer insights and trend spotting. During her corporate tenure she influenced brand vision, strategy and implementation for world-class brands and influenced upwards of $300 million dollar budgets.

Ron Lopes, Business Development

Ron Lopes brings over 25 years of marketing and sales experience to eWOM. By utilizing the latest technology he has made the sales process more proficient for companies like AdSoft and FanFest. In his most recent position as Vice President of Business Development for MyCustomerData he was key in creating retention and loyalty programs for the automotive industry that had real time tracking and reporting tools for car dealers. As a part of eWOM's dynamic management team, Ron introduces brands to new media technologies that deliver an incredible response with an unheard of return on investment.

David Barnes, Business Development

A 10 year veteran of the shared ownership industry, David has had great success driving successful marketing programs and teams for several of the major players in timeshare; Consolidated, Bluegreen, Welk, HGVC, Island One and Sunterra. He specializes in Telemarketing, Lead Generation, Owner Referral, Owner Programs, OPC, In-House, Direct Mail, and e-Commerce.

Rich Katz, Business Development

Rich worked at Golf Digest from 1985 to 1987 and Golf Magazine from 1989 to 2004 as Account Executive in Los Angeles with expertise in resort and travel industry. In 2005 he started his own independent representative firm On Course Media Sales.

Roy Caudill, Business Development

Formally a lead Account Executive at StrongMail Systems, Roy has over 15 years of successful sales management experience in the high technology industry. He has excellent negotiation, leadership, and team-building skills, with the ability to consistently exceed multi-million sales quotas. Roy specializes in selling enterprise and SaaS applications to Fortune 500 firms and mid-market companies.

Marc Levin, Business Development

Marc is a web marketing strategist, architect of online lead generation engines, and Partner at WSI Internet Marketing Management. Mark brings 10 yrs public accounting (CPA) experience, 10 yrs Multi-Unit Restaurant Owner (120 employees) and 10 yrs as President of a Manufacturing/Distribution company to each of his Internet marketing projects.

Kevin Kedzior, Business Development

Kevin provides consultative marketing solutions to the automotive dealer industry with a focus on customer relationship management, retention and loyalty. He has experience selling enterprise customer relationship management solutions for OEM and multi-franchise dealer groups, Dealer Principals, General Managers and Service Directors.

Michael Booth, Business Development

Michael Booth has practiced and developed strategic business development skills for over 25 years, most recently as a full-service, independent, licensed personal financial planner. He also helped conceive and publish a weekly downtown market niche publication for entrepreneurs, small business, and working women which focused on the advent of personal computers in the personal finance industry.