WHAT is eWORDofMOUTH?
eWORDofMOUTH gives companies an easy cost-effective method for acquiring and retaining customers. With eWORDofMOUTH, a company can simply plug in a complete viral customer acquisition and retention service that increases new traffic exponentially, while retaining and rewarding existing customers.
Our service can enhance the marketing efforts of virtually any type of business, be they online, bricks & mortar, small, or large, located anywhere in North America.
To ensure proper deployment, we provide direct marketing consulting to our clients in additional to a robust software as a service (SaaS) technology.
eWORDofMOUTH leverages the online community’s penchant for social networking. People love to express their opinion online through forums, surveys, voting, and product and Website reviews. eWORDofMOUTH capitalizes on this trend by enabling Web users to recommend products and services that they value to their friends, family, and associates.
BENEFITS
What can eWORDofMOUTH do for your company?
Measurable Return on Investment (ROI)
Your return on your company's marketing investment is measurable via detailed statistical reports in our merchant back office. eWORDofMOUTH tracks all emails, link clicks, referrals, and conversion rates.
"Using the eWORDofMOUTH system, we have seen a significant increase in our initial membership prospect list and regular customer base in less than one week! Our regular clientele are clearly excited to be involved in the growth of our club judging by the number of online referrals they have given us.
We have also received an overwhelming positive response from members and referrals who have received ongoing eWORDofMOUTH email communications.
Eliminating the nearly $80,000 per year spent in traditional advertising with eWORDofMOUTH has been great for our bottom line today and for the future of Bridges Golf & Country Club."
Terry Newton, Principal, Bloom Consulting & Lead eMarketing Project Manager for Bridges Golf & Country Club
6 Month Program Performance Analysis
| Database Increase |
Referral Rate |
Email Click Thrus |
Certificate Redemptions |
Cost Reduction |
| 254% |
54% |
30-50% |
11% |
$80 K |
Constant Customer Contact & Retention
After you acquire new customers and referrals, eWORDofMOUTH ensures you never lose contact with them via regular text or graphical broadcast emails that can be targeted to your customers, their referrals, or both groups collectively.
Multiple promotions can be run simultaneously and assigned to different classes of customers, allowing you to reward and broadcast to customers selectively based on their buying behavior.
"At EvaSlim Body Toning Centers it’s our goal to create a personal connection with every client and make personal referral the foundation of our business. While mass media marketing has worked well for us we know that personal referrals are preferable in any business including ours. With eWORDofMOUTH we anticipate that the time and stress of keeping on top of the task of staying in touch with our clients and prospects is going to be reduced considerably.
We are always interested in being able to systematize tasks without losing that personal touch. We have used two other big name auto-responder systems up to this point, but neither provides anything approaching the flexibility, versatility and instant impact of the eWORDofMOUTH system, not to mention the friendly personal service that we have not experienced anywhere else. Based on our own past efforts at trying to manually duplicate what the eWORDofMOUTH service does, we are anticipating far greater results going forward."
Philip Greenwood, Marketing Director, EvaSlim Inc.
Ongoing Cost Effective Customer Acquisition
eWORDofMOUTH combines Word-of-Mouth marketing with the power of the Internet, allowing companies to continuously acquire and retain motivated customers at the lowest cost possible.
Businesses using eWORDofMOUTH experience a constant flow of new, motivated customers who are pre-sold on their brand by a referral from a friend or family member. Referred customers spend more money on each purchase, buy more often, are more loyal, refer more frequently, trust you and your recommendations more, and negotiate on price less.
In a study published in January 2007, Shawndra Hill, Wharton Professor of Operations & Information Management, found that customers are far more apt to buy a company’s product if they are “network neighbors” with existing customers. “Network Neighbors --- those customers linked to a prior customer --- adopt a service at a rate of three to five times greater than baseline groups selected by the best practices of the firm’s marketing team,” the study finds.
With eWORDofMOUTH you pay a flat monthly fee based on the size of your database. If you have an existing customer and prospect email list, we will import your database as part of the setup process.
"My choice to use eWORDofMOUTH has motivated me to organize my client email list for the opportunity to communicate our golf specials; including our tee times, golf packages and our new golf performance studio. What a relief to know that I've finally found an economical way of communicating with our clients."
Tim Hurja, President & PGA Golf Professional, Golf Destinations International
Easy Installation & Ongoing Dedicated Support
A dedicated Customer Support Representative (CSR) will assist you with integrating eWORDofMOUTH into your website or checkout process, composing personal auto responses, and setting up your customer referral and rewards campaign.
Your CSR will also work with you weekly to develop your broadcast emails, introduce new referral promotions, and modify your existing campaigns.
"eWORDofMOUTH has truly helped my business since I started using the service a few months ago. My contact list has expanded and it is finally organized and accessible. Trevor is a delight to work with and takes the time to assist me in my hectic schedule by handling all my emails, not just the referral emails, but any announcements and invitations I need sent out. I would highly recommend this service."
Dianna Looney, Owner, Frame Masters Gallery
Using eWORDofMOUTH is Good for the Environment
Each year over 100 milllion trees are cut down to produce coupons and direct mail offers in the United States alone.
Here are some facts about paper coupons and direct mail offers from 41pounds.org:
- Approximately 44% of direct mail offers go into landfills un-opened
- 100+ million trees are destroyed annually to create paper for coupons and direct mail offers
- 42% of timber harvested nationwide becomes pulpwood for paper
- Paper industry is the largest consumer of water in industrial activities in developed countries
- Energy used to produce and dispose of paper coupons and direct mail offers exceeds the carbon emissions of 2.8 million cars
eWORDofMOUTH promotional certificates are distributed electronically, eliminating all of the costs and negative environmental effects associated with traditional direct mail campaigns.
The Bottom Line
eWORDofMOUTH is a powerful web-based customer acquisition and retention service. Using our service is like having your own e-marketing department that works for you around the clock, without the associated overhead
Our technology gives you a long term, sustainable, strategic advantage over your competitors. For a small investment today, you can forever reward and maintain your most valuable asset and best advertising vehicle ... Your Customers
"eWORDofMOUTH is the wave of the future. I highly recommend it to anyone who wants to grow their business & always stay connected to their customers."
Thomas K Masters, Owner, Masters Financial Group, Palm Desert, California
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