Company

eWORDofMOUTH ’s on demand enterprise social marketing system is a powerful go to market tool to attract profitable new customers while keeping top of mind with existing ones.

Generating the most rapid return on eMarketing investment for the mid-size company has always been our passion. eWORDofMOUTH’s fully automated referral platform and customized promotional campaigns enable your current customers to provide your company with like-minded, close-relationship contacts quickly and easily.

A fully measurable viral email marketing and text messaging system that can be integrated to fit your current needs, eWORDofMOUTH has developed a multi-store platform allowing for complete and transparent campaign and reporting control over all regions, right down to each single location.

eWORDofMOUTH was designed to show how Web 2.0 can exponentially redefine the market for cost-effective call-to-action marketing.

Trevor Shanski, President

Trevor Shanski is the founder of eWORDofMOUTH Inc. As the former Chief Operating Officer of Warehouse One Ltd., a 100+ store national retail apparel company, Trevor held P&L responsibility for all aspects of operations. Trevor took the company from 13 local stores to 108 stores nationally and grew revenues of Warehouse One to nearly $100 million in sales. Warehouse One remains one of the most technologically advanced retail chains in Canada.

After achieving acceptance to the U.S. under a designation of an Alien of National Interest and Extraordinary Ability, Trevor sought to apply his diverse national supply chain experience and formal Strategic Management, Operations, and Information Systems education from the Wharton School of Business to a new model emerging that could be used on a mass scale, Software as a Service (SaaS). 2006 marked the beginning of the eWORDofMOUTH on demand enterprise social marketing system which leverages the Web 2.0 platform. eWORDofMOUTH fills the increasing demand for cost efficient, measurable, enterprise eMarketing technologies tailored for mid-market multi-location companies.

Trevor Cordes, Technology

Trevor is an expert in both hardware and software solutions. UNIX and Linux based solutions are his specialties. With over 22 years experience with computers and programming, 16 years experience with UNIX-based systems, 12 years experience building custom hardware, and 8 years developing e-commerce solutions, Trevor stands among the best in open source developers.

Shelley Shanski, Social Marketing Strategy

Shelley maintains the important position of developing eWORDofMOUTH's social marketing strategy. Shelley is passionate about Web 2.0 online marketing, and played a pivotal role in initially conceptualizing the eWORDofMOUTH service. She has 15 years experience in the automotive industry in finance, insurance, and customer service. Her sales performance kept her in the top of her field within all dealer groups nation-wide. Shelley maintained a large repeat-customer portfolio over her many years in the business.

Mike has worked in the areas of tax planning, valuations, strategy formulation, and business growth and development in a number of key industries. He has also been engaged in various litigation consulting services, including two appointments as a Special Master for the Superior Court of Riverside County. Mr. Brabo has obtained a Certificate of Achievement from the California Society of CPAs, Education Division in micro-computer consulting. He is also a State of California registered Trustee. Mr. Brabo is a graduate of Cal. Polytechnic University Pomona, California with a Bachelor of Science degree in Business Administration.

Robert Ancill, Business Development Partner

Robert's career spans over 22 years in the Restaurant, Retail & Leisure Industries, with a solid background in restaurant/cafe operations, management & finance, concept & brand development, launching new businesses, and managing change. Robert has managed over 180 restaurant/café openings and the launching of 14 new concepts in the UK, Israel & the US.

Michael Coyne, Business Development Partner

A graduate of the Wharton School of Business, Michael has over 25 years business experience and an ownership interest in a successful multi-location lumber and building materials company. He helped to build and expand the business from the ground up. He has developed an extensive background in international trade through various business partnerships in the United States and abroad.

Evan Hackel, Business Development Partner

Evan holds 25 years of experience leading, founding and righting cooperatives, franchises and companies, affording him outstanding knowledge of best practices, turnaround strategies and team dynamics, delivered in the context of his clients’ business model. Evan is proud to have developed cooperative groups and franchises, the largest of which had over 1000 global locations and $3 Billion in sales.

Denise Menefee, Business Development Partner

A graduate of the Wharton School of Business, Denise is a seasoned professional having held leadership positions with beverage powerhouses PepsiCo and Diageo and casual dine restaurant leader Applebee's. In these capacities she has worked with such esteemed brands as Disney Regional Entertainment and Buena Vista Pictures, both divisions of the Walt Disney Company, Hard Rock Cafe, Cheesecake Factory, and Hilton and Marriot Hotels, She has a 20 year track record in brand building, consumer insights and trend spotting. During her corporate tenure she influenced brand vision, strategy and implementation for world-class brands and influenced upwards of $300 million dollar budgets.

David Barnes, Business Development Partner

A 10 year veteran of the shared ownership industry, David has had great success driving successful marketing programs and teams for several of the major players in timeshare; Consolidated, Bluegreen, Welk, HGVC, Island One and Sunterra. He specializes in Telemarketing, Lead Generation, Owner Referral, Owner Programs, OPC, In-House, Direct Mail, and e-Commerce.

David Flickwir, Business Development Partner

David has over 20 years experience in golf course management spanning all phases of the business from course operations, to the founding and development of several golf management companies, In 1992, he co-founded LinksCorp, Inc., a venture capital backed golf acquisition/management company established to target turnaround, distressed and undermanaged golf facilities. David served as President/CFO as LinksCorp grew to become at the time, one of the five largest golf management companies with over 20 facilities in four years.

Rich Katz, Business Development Partner

Rich worked at Golf Digest from 1985 to 1987 and Golf Magazine from 1989 to 2004 as Account Executive in Los Angeles with expertise in resort and travel industry. In 2005 he started his own independent representative firm On Course Media Sales.

John Walsh, Business Development Partner

John has an extensive background in channel development, sales, and marketing in the golf industry. His experience includes building a golf company and establishing multiple channels in golf including an expansive green grass channel, over 800 retailers across the US, and top distributors in North America. He has worked with PGA of America Directors from across the country, Tournament Directors from every major PGA Tour event, and hired and managed tour representatives for every major tour, PGA, Champions, LPGA and Nationwide.

Roy Caudill, Business Development Partner

Formally a lead Account Executive at StrongMail Systems, Roy has over 15 years of successful sales management experience in the high technology industry. He has excellent negotiation, leadership, and team-building skills, with the ability to consistently exceed multi-million sales quotas. Roy specializes in selling enterprise and SaaS applications to Fortune 500 firms and mid-market companies.

Marc Levin, Business Development Partner

Marc is a web marketing strategist, architect of online lead generation engines, and Partner at WSI Internet Marketing Management. Mark brings 10 yrs public accounting (CPA) experience, 10 yrs Multi-Unit Restaurant Owner (120 employees) and 10 yrs as President of a Manufacturing/Distribution company to each of his Internet marketing projects.

Kevin Kedzior, Business Development Partner

Kevin provides consultative marketing solutions to the automotive dealer industry with a focus on customer relationship management, retention and loyalty. He has experience selling enterprise customer relationship management solutions for OEM and multi-franchise dealer groups, Dealer Principals, General Managers and Service Directors.

Michael Booth, Business Development Partner

Michael Booth has practiced and developed strategic business development skills for over 25 years, most recently as a full-service, independent, licensed personal financial planner. He also helped conceive and publish a weekly downtown market niche publication for entrepreneurs, small business, and working women which focused on the advent of personal computers in the personal finance industry.

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