BACKGROUND

Company

eWORDofMOUTH Inc. is a Business Transformation Company.

Wherever you are in the business lifecycle, we will help you grow and become more competitive by using the best technology and business practices available. We tailor budgets, technologies, and training to suit all types of businesses, of all sizes.

eWORDofMOUTH combines Word-of-Mouth marketing with the power of the Internet, allowing companies to continuously acquire and retain motivated customers at the lowest cost possible. Businesses using eWORDofMOUTH experience a constant flow of new, motivated customers who are pre-sold on their brand by a referral from a friend or family member.

Research points to individuals being more inclined to believe Word-of-Mouth marketing than more formal forms of promotion methods; the receiver of word-of-mouth referrals tends to believe that the communicator is speaking honestly and is unlikely to have an ulterior motive. - Journal of Consumer Psychology, 2003

eWORDofMOUTH's most valuable assets are its developers, salespeople, and client support representatives who continue to help the company realize its mission of being the Leading Customer Referral, Rewards, and Retention Service for both Internet and Bricks & Mortar Companies Throughout the World. The company is privately held and is headquartered in Rancho Mirage, California.

Market Focus for eWORDofMOUTH

• Internet E-tailers & Membership Websites
• Bricks & Mortar Retailers & Membership Businesses
• Non Profit Organizations

Founders

Trevor Shanski is the founder of eWORDofMOUTH Inc. A successful executive, entrepreneur, and author, Shanski has written and published three books and lectured to various marketing associations and at the Wharton School of Business.

Trevor Shanski is the former Chief Operating Officer of Warehouse One Ltd., a 100+ store national, retail, junior apparel company based in Winnipeg, Canada. Trevor held P&L responsibility for all aspects of operations including: Manufacturing & Engineering, Pre-Production, Inventory Control, Information Systems, Store Operations, Advertising, One to One Marketing (Internet Store warehouseone.com & Customer Profiling), Real Estate, Store Development, Distribution, Corporate Training, and Human Resources. From 1992 to 2002 Trevor drove growth of the company from 13 local stores to 108 stores nationally and established Warehouse One as a national, vertically integrated chain with sales potential approaching $100 million. His diverse national supply chain and small business experience combined with his formal Strategic Management, Operations, and Information Systems education from the Wharton School of Business, make for a top notch corporate Chief Executive Officer who thinks with the creativity, speed, and flexibility of an entrepreneur.

Trevor Shanski, President & Founder, eWORDofMOUTH Inc.

In 2006, Trevor designed and implemented the eWORDofMOUTH on demand Customer Referral, Rewards, and Retention Service utilized by businesses throughout North America.

Trevor Shanski was born in Winnipeg, Canada and graduated Summa Cum Laude with a Bachelors of Science in Economics from the Wharton School of Business at the University of Pennsylvania. His majors included Strategic Management, Information Systems, and Operations Research.

		Shelley Shanski is the Vice President and co-founder of eWORDofMOUTH Inc. Shelley maintains the important position of devising web content, system features, and marketing initiatives for eWORDofMOUTH. Shelley is passionate about Web 2.0 online marketing, and played a pivotal role in initially conceptualizing the eWORDofMOUTH service. She was a former Business Manger for the Gauthier Automotive Group in Winnipeg, Canada, with 15 years experience as a top finance and insurance expert. Her sales performance kept her in the top of her field within all Dealer groups nation-wide. Shelley maintained a large repeat-customer portfolio over her many years in the business. Shelley graduated from the University of Manitoba with a Bachelors degree in Psychology.
Shelley Shanski, Vice President & Co-Founder, eWORDofMOUTH Inc.

Board of Advisors

We have assembled a group of individuals to assist management in evaluating, recommending and monitoring various aspects of our company and its operations.

Collectively, our seasoned advisors share centuries of experience in the areas of technology, sales & marketing, law, accounting, finance, and banking.

Wadood Ibrahim, Chief Executive Officer of Protegra Inc.

Wadood Ibrahim is CEO and co-founder of Protegra and has been leading the organization for the past nine years. Protegra is a business performance consulting and information technology solutions company with offices in Winnipeg, Canada and San Diego, California. Protegra has been recognized as one of the fastest growing companies in Canada for three years in a row by Profit Magazine.

Roy Grant, Chairman & CEO of CCi Retail Automation Services

Roy has been a partner in CCi for a number of years and has been responsible for growing the company from a one man start-up to its current global market position. Prior to joining CCi, Roy’s experience in IT and retail included being the VP, Large Account Marketing and Partner in ComputerLand Western Canada, Director, Sales with JDA Canada and Senior Vice President and a founder of Infocorp, a publicly traded retail software development firm that went from start-up to global with over 14,000 installations. He has spoken extensively on Retail Automation in Asia and Europe as well as across North America.

Jim Arkebauer, Principal & Management Consultant, Venture Associates

Jim Arkebauer, who founded Venture Associates in 1982, has been entrepreneuring for 35 years in many types of industries ranging from retailing and manufacturing to public company formation and management. He has been instrumental in founding dozens of companies, assisted over 40 in going public, and has been reviewing over 500 business plans yearly for the past 25 years. He is involved in risk analysis and the evaluation of many new technologies, assembling management teams, and structuring and implementing debt and equity placements.

Harvey Ferguson, Bank Consultant and Former CEO, First Choice Bank

Harvey has over 50 years of experience as a senior executive in the banking industry. His experience includes being the CEO of First Choice Bank, President & CEO of Placer Sierra Bank, Executive VP and Chief Administration Officer, California Community Bancshares, President, California Financial Bancorp, and Chairman & CEO of Bank of Orange County, Bank of Downey National Bank, and National Business Bank.

Dr. James Emery, Emeritus Professor of Information Systems, the Wharton School of Business & the Naval Postgraduate School

Academic history at the Wharton School of Business: (1969-74), Professor of Decision Sciences (1974, reappointed 1980), Professor of Computer and Information Sciences, School of Engineering and Applied Science; Director of Computing Activities (1972-74); Chairman, Decision Sciences Department, (1983-86); on leave, 1993-95; Emeritus Professor, 1995-.

Tony MacDonald, Senior Director Finance at Oracle

Tony has public accounting experience and audit in mid to large size public companies in various industries. He has seed start-up experience raising financing, and extensive international audit experience (Europe, Asia, Africa, South America).

Ted Chung, Associate Director at Bear Stearns, and Chartered Financial Analyst

Ted Chung is a Chartered Financial Analyst and Associate Director at Bear Stearns, New York, in the IT Hardware Equity Research Department. Prior to joining Bear Stearns, Ted was a consultant at Accenture, one of the country's premiere IT consulting companies.

Eugene Chen, Partner, Fraser Milner Casgrain LLP

Eugene has a practice that focuses on securities, corporate finance and mergers and acquisitions for junior and emerging companies. He has been involved in advising public companies with respect to a variety of transactions including initial public offerings, private placements, take-over bids, stock exchange listings, shareholder and proxy related matters, capital pool offerings, qualifying transactions, and mergers & acquisitions. He has also provided advice on a broad variety of corporate/commercial transactions including acquisitions and divestitures, equity and debt financings, secured transactions, employment and consulting contracts, joint venture and shareholder agreements, partnerships and corporate restructurings.

Brent C. Eckersley, Of Counsel at Levine Garfinkel & Katz

Brent C. Eckersley is Of Counsel at the law firm of Levine Garfinkel & Katz in Las Vegas, Nevada. Brent’s areas of practice include Business Contracts, Transactions, Successions, Formation & Business Planning, Limited Liability Companies, Shareholders’ Rights, Employment Contracts, Mergers & Acquisitions, Estate Administration, Commercial Real Estate, and Private Placements.