eWORDofMOUTH GROWS MOORPARK GOLF AND COUNTRY CLUB'S DATABASE BY 200%
Opened for play in October 2002 and only minutes from Los Angeles in Ventura County, Moorpark Country Club was rated by GolfDigest as a “Best Places to Play in 2008 / 2009” with 27-holes of inspiring golf.
Moorpark’s main objective was to grow their player database, increase daily rounds, memberships, and event bookings via email campaigns.
Moorpark Country Club was collecting player emails via an online tee booking system but never utilized these emails for marketing.
Operating on a very lean marketing department and budget, they required a fully managed service and technology that could deliver measurable results quickly, with minimal impact on their marketing dollars.
Within weeks, eWORDofMOUTH executed the design, deployment, and measurement of a player referral and rewards campaign via email.
Following the initial referral campaign, eWORDofMOUTH marketed special events and promotions each month to both referrals and player emails gathered from the club’s tee-booking system.
eWORDofMOUTH interpreted all statistical campaign reports and provided recommendations to Moorpark’s Director of Marketing.
Moorpark Country Club received a 50% increase in their player database in less than one week, and over 200% in less than 12 months.
On the first referral campaign eWORDofMOUTH designed and deployed, Moorpark generated $76,000 in gross tee fees during off-peak times and seasons.
Many more thousands were generated in subsequent campaigns.
Payback on eWORDofMOUTH was instantaneous, with bottom line results increasing daily.
View more eWORDofMOUTH client success studies here.
GROW YOUR TRAFFIC AND SALES EXPONENTIALLY
eWORDofMOUTH is the industry's foremost multichannel enterprise marketing system that grows customer databases, traffic, and sales exponentially for brands.
By leveraging multiple engagement channels such as Social Media, Mobile, Email, and SMS, our proprietary managed technology will drive high lifetime value customers to your company.
Research proves that referrals from your customers drive higher margins than other customers, are retained longer, and have a higher lifetime value.
Our fully integrated solution provides the technology, service, and real-time metrics you need to execute your online marketing strategy with exponentially positive results; positive results that equate to increased sales, growth, and measurable ROI.
Talk to us to learn more about how we can help you grow your traffic and sales. Schedule a complimentary consultation and live demonstration by filling out the contact form located