Customer Referral Programs

Referral Programs - Create Incentives To Get Referrals

Referral Programs - Create Incentives To Get Referrals By Joshua Feinberg

Referral programs are a great way to boost your Network Consulting Business. Typically a referral program provides service credits to those clients who send you new business. If you offer a referral program you provide your clients with an incentive to pass your name onto other businesses.

These types of programs generally lift your response rate significantly. When putting together a referral program there are a few things you should keep in mind:

Give every satisfied customer, particularly your steppingstone clients, a flyer that describes your referral program. Here are two sample referral program ideas for you to use and adapt:

“A friend of a friend is someone we would like to know. If a friend of yours has computer problems earn valuable service credits simply by referring your friends, family members or business associates to ABC Network Consulting.”

“Enter each referral of yours and we will send them a special certificate for 10% off their first service visit. Once the certificate is redeemed we will issue a $100 service credit to your account. It’s that simple. Refer them before somebody else does. Thank you for your business and your vote of confidence. ABC Network Consulting.”

Mail out a description of your referral program to your inactive clients and other business contacts.

Send a referral program mail-out every 90 days or so. This is a steady reminder but it doesn't seem overwhelming.

Add a line to your email signature promoting your referral program.

Some of your clients may feel awkward about accepting the reward offered with your referral program. They look at referrals as simply a way to thank you for the excellent work you do. Consider making a donation in their name to a local charity, bring in chocolates, send flowers; anything to show your appreciation.

Bottom Line on Referral Programs Referral programs are a great way to motivate your clients and contacts to send business your way. The best type of marketing comes direct from other people so anything you can do to get your clients talking about you the better. Set up a referral program now and starting showing your clients how much you truly appreciate their confidence in your work.

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To Start Your eWORDofMOUTH Customer Referral Program CLICK HERE

BRANDS SERVED

eWORDofMOUTH EXPANDS VALUE ADDED RESELLER PROGRAM To Europe, the Middle East, and Africa

eWORDofMOUTH, a leading provider of online and social marketing solutions that enable consumer-facing enterprises to rapidly generate customer referrals and grow revenues, announced it has signed a new VAR agreement with Penguen Ltd., a leading international reseller to Europe, the Middle East, and Africa (EMEA).

eWORDofMOUTH’s integrated digital marketing system allows enterprises to leverage email, mobile and social media channels to positively engage and incentivize customers to refer friends and family members. A recent eMarketer survey reinforced the business value of customer referral marketing, finding that Internet users trust recommendations from people they knew above other forms of advertising.

Penguen Ltd. will manage eWORDofMOUTH operations for the EMEA region, serving as the conduit for business owners across all verticals seeking to rapidly grow customer traffic, strengthen customer retention and generate more referrals from existing customers by leveraging eWORDofMOUTH’s unique 360 degree digital marketing solution.

“Consumer-facing companies throughout the U.S. have embraced our social marketing system – powered by our proprietary customer referral and rewards technology – to quickly grow traffic, sales and customer databases,” said Trevor Shanski, Founder and President of eWORDofMOUTH. “Penguen’s experienced management team, strong sales experience and business relationships throughout the EMEA region will allow us to rapidly expand our offering internationally.”

Learn about eWORDofMOUTH's Channel Partner Programs here.