Results Achieved

eWORDofMOUTH has generated rapid returns on investment for brands in a variety of vertical markets.

Here are just a few of our success stories:

Our results speak for themselves.

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National Restaurant Chain

Challenge

  • Multi-store Pizza chain required localized social media strategy.
  • Each store required its own Facebook page and updating capabilities, while ensuring brand standards set by corporate head office.
  • Corporate required Twitter page to cross promote store Facebook pages and dialogue with customers.
  • An ongoing page promotion strategy was required to continously generate fans for both local and corporate Facebook pages.

Solution

  • Setup and manage corporate Twitter page.
  • Create co-managed Facebook pages for every store, where both eWORDofMOUTH, franchise store owners, and corporate store managers can post updates to pages.
  • Post company wide email promotions on pages, along with responding to and dialoguing with customers.
  • Develop localized, email, landing page "reveal" campaigns, where email subscribers can get a coupon immediately on Facebook for liking a store's page.

Results

  • Stores can post local specials and dialogue with customers while eWORDofMOUTH enforces enforces head office brand standards across all location pages and Twitter.
  • On first email reveal campaign, total fan base across all store pages increased by 59% in 10 days.
  • Stores started receiving coupons same day as reveal campaign launched, provided positive customer feedback, and verified campaign increased their sales.

"Our company has seen a tremendous amount of growth in the past year in terms of new store openings which has created a need for an eMarketing solution that can easily integrate all of our locations, yet still be managed internally and affordably. eWORDofMOUTH's unique location functionality enables our company to manage and deploy both email and text messaging promotions from both a corporate level and a store level." - SVP of Franchise Development

"eWORDofMOUTH has been an amazing platform for our National pizza company. They've helped us to grow our Facebook and Twitter fan-base immensely, generate a stronger brand presence on social media sites, and all of our locations have their own Facebook pages that are tagged on our corporate Facebook page which allows fans of individual stores to check out everything we have to offer company-wide. We couldn't be happier with the response time their team has shown us. In an age where to catch consumers attention you have to be knowledgeable about the power of social media marketing, eWORDofMOUTH knows what they're doing, and they do it well!" - Corporate Office Manager


Luxury Golf and Resort

Challenge

  • An upscale golf and country club was collecting player emails via an online tee booking system but never utilized these emails for marketing.
  • The club's objective was to grow their player database, increase daily rounds, memberships, and event bookings.
  • Operating on a very lean marketing department and budget, they required a fully managed service and technology.

Solution

  • Design, deploy, and measure player referral and rewards campaigns 2-3x annually.
  • Market special events and promotions via email every month.
  • Interpret statistical campaign reports and provide recommendations to Director of Marketing.

Results

  • 50% increase in player database in less than a week.
  • Over 200% increase in player database in less than 12 months.
  • On first referral campaign alone, $76,000 in tee fees grossed during off peak times and seasons. Thousands were generated in subsequent campaigns.
  • Out of reward certificate redemptions, 50% were new players (referrals).
  • Several referrals became full time members.

"Wow, in just two months time of implementing eWORDofMOUTH, we have seen dramatic results in our marketing efforts to our players in a way that we never thought possible! Couldn't imagine business without them! From the very first online campaign we added new memberships, increased our rounds and received massive exposure for our golf club. With every new campaign offered, we achieve great results! I can't tell you how many of our current and newly acquired players thank us for including them in these opportunities." - Director of Marketing.


National Entertainment and Lounge Concept

Challenge

  • Group of 20 high profile entertaining and lounge venues was using an email system that did not have a measureable referral and rewards capability.
  • Director of Marketing required an integrated online solution that could grow their customer database, traffic, and party bookings.
  • Solution needed to be cost effective, easily implemented, with little training and technical support required at store level.

Solution

  • Setup accounts for seven locations with master account for consolidated head office reporting.
  • Design, deploy, and measure a complimentary game customer referral and rewards campaign.
  • Import existing list of emails.
  • Follow up with referrals and market venue special events and promotions via email every month.
  • Interpret statistical campaign reports and provide recommendations to Director of Marketing and her Marketing Manager.

Results

  • Over 3,000 referrals were generated on first campaign.
  • Resulted in 14% database increase.
  • $5,000 party booked in 48 hours as spinoff from first referral campaign.
  • $60,000+ in party bookings occurred from follow up campaigns.
  • Email import from current online provider and first referral campaign was implemented in four weeks with little training and technical support required at store level.

Casual Dine in Franchised Restaurants

Challenge

  • Group of six high profile causual dine in restaurants was using an email system that was not measurable nor delivering sales increases.
  • Owner required an intergrated online solution that could grow his customer database, traffic, and sales rapidly.
  • Solution needed to be cost effective, easily implemented, with little training and technical support required at store level.

Solution

  • Setup accounts for each location with master account for consolidated head office reporting.
  • Design, deploy, and measure a gift card (subject to minimum purchase) customer referral and rewards campaign. Custom branded creative was developed for client.
  • Import existing list of 35,000+ emails.
  • Market restaurant special events and promotions via email every month.
  • Interpret statistical campaign reports and provide recommendations to franchise owner and his Director of Operations.

Results

  • Over 10,000 referrals were generated in first 60 days.
  • Resulted in 30% database increase.
  • Almost $50,000 in revenue generated net after gift card.
  • Over 1,000 gift card redemptions, 30% of redemptions were referrals or new customers.
  • Transition from current online provider and campaign was implemented in 4 weeks with little training and technical support required at store level.

Rapid Automotive Service Center

Challenge

  • Many dealerships spend tens of thousands of dollars per year carpet bombing their community with junk mail solicitations.
  • Unfortunately, this enormous expense predictably yields 0.5% to 1.5% returns according to national averages.
  • While this approach may bear fruit on front end sales with higher grosses, it is extremely difficult game for fixed operations to win.

Solution

  • Design, deploy, and measure a referral and rewards campaign where customers get a discounted oil change for referring friends and family to dealership. Referrals also get same offer.
  • Market branded promotions specific to service center via email every month.
  • Interpret statistical campaign reports and provide recommendations to Service Center Manager.

Results

  • Dealership received 176 quality referrals from their customers.
  • As a result, their database grew by 7% in 45 days.
  • Service center received 46 oil change coupon redemptions with 24% of redemptions being new customers (referrals).



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eWORDofMOUTH GROWS EXTREME PIZZA'S FACEBOOK FANS BY 59% IN 10 DAYS

A National Pizza chain with 45 locations across the country and growing, Extreme Pizza has ranked on INC 500's Fastest Growing Companies for three consecutive years. Extreme Pizza wanted a year round, fully integrated, managed, system wide solution. The company also required a localized social media strategy encompassing both Facebook and Twitter that would increase the reach of their promotions and customer engagement.

In less than a month, virtually all stores, corporate and franchised, were participating in a fully-managed eMarketing program. eWORDofMOUTH created store Facebook pages with co-management capabilities, which gave head office the ability to enforce brand standards while allowing franchise store owners to post local promotions and dialogue with customers.

On Extreme's first Facebook reveal campaign, their total fans across all store pages increased by 59% in 10 days. Here's what Extreme Pizza has to say: "eWORDofMOUTH has been an amazing platform for our National pizza company. They've helped us to grow our Facebook and Twitter fan-base immensely, generate a stronger brand presence on social media sites, and all of our locations have their own Facebook pages that are tagged on our corporate Facebook page which allows fans of individual stores to check out everything we have to offer company-wide. We couldn't be happier with the response time their team has shown us. In an age where to catch consumers attention you have to be knowledgeable about the power of social media marketing, eWORDofMOUTH knows what they're doing, and they do it well!"

View more eWORDofMOUTH client success studies here.

 
GROW YOUR TRAFFIC AND SALES EXPONENTIALLY

eWORDofMOUTH is the industry's foremost multichannel enterprise marketing system that grows customer databases, traffic, and sales exponentially for brands.

By leveraging multiple engagement channels such as Social Media, Mobile, Email, and SMS, our proprietary managed technology will drive high lifetime value customers to your company.

Research proves that referrals from your customers drive higher margins than other customers, are retained longer, and have a higher lifetime value.

Our fully integrated solution provides the technology, service, and real-time metrics you need to execute your online marketing strategy with exponentially positive results; positive results that equate to increased sales, growth, and measurable ROI.

Talk to us to learn more about how we can help you grow your traffic and sales. Schedule a complimentary consultation and live demonstration by filling out the contact form located here.

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